Project Overview

CHEILOS is a chic and vibrant one-page website design crafted for a lip gloss brand targeting beauty lovers who want to glow with confidence. The design captures femininity, elegance, and boldness - providing a seamless experience for customers looking to learn about the brand, browse products, and take action. The goal was to design a visually appealing and modern landing page that communicates beauty, trust, and a touch of glam.

Target Audience

The primary audience for CHEILOS includes:

• Women and beauty enthusiasts looking for standout lip gloss products
• Younger audiences inspired by vibrant, Instagrammable aesthetics
• Individuals who want to glow confidently and express themselves through their lips

Color Palette & Style

• Accent Pink: #FF65C3 - soft but bold; symbolizes femininity, fun, and confidence
• Light Grey Background: #F6F6F6 - creates a clean and airy base for visual contrast
• Pure White: #FFFFFF - adds purity, balance, and enhances content readability

Design Features & Structure

One-page layout with the following sections:

1. Hero Section:
   • A strong, glamorous headline with an eye-catching lipgloss product image
   • Subtext that highlights the brand's message
   • A primary CTA button for product shopping
2. About the Brand:
   • Brief intro about CHEILOS and the story behind the brand
   • Messaging focused on confidence, empowerment, and beauty
3. Product Highlights:
   • Grid layout showcasing top lip gloss products
   • Each product visually represented with name and short description
4. Glow Benefits Section:
   • Unique selling points of the lip gloss
   • TSimple icons and short text to communicate benefits quickly
5. Call-To-Action Footer:
   • Strong final CTA
   • Links to social platforms like Instagram

Tools & Techniques Used

• Figma
  • Auto Layout for consistent spacing, alignment, and scalable components
  • Responsive Design Techniques to ensure it adapts beautifully on mobile, tablet, and desktop
  • Smart layer organization and clean component use for easy edits and developer handoff
  • Created variants where needed for button states or image hovers

Design Intent

The design aims to:

• Inspire confidence and beauty through elegant presentation
• Increase product interest and conversion with vibrant visuals and clear CTAs
• Represent CHEILOS as a premium yet fun beauty brand